Dedicated to change.
In many producing countries, the average age of coffee farmers is increasing. Youth are not motivated to stay in coffee, they face lack of ownership of land, coffee trees, access to training and finance and benefits derived from coffee. As a result they leave the rural areas looking for employment in towns. Continuation of coffee production by the “next generation” is therefore at stake, and poses a great risk for the coffee sector as a whole.
We believe that through empowering our young people with practical and technical training we can promote a more inclusive approach to develop better functioning coffee chains benefitting both men and women of different age groups equally and encourage future generations to be a part of the coffee industry.